>" An iMessage applet ecosystem that assumes that every iPhone user lives his life like a 20-year-old San Francisco metrosexual. (Launch day was Uber, OpenTable

>" An iMessage applet ecosystem that assumes that every iPhone user lives his life like a 20-year-old San Francisco metrosexual. (Launch day was Uber, OpenTable, and bill splitting. Yay.)" Can you elaborate on this? What do you mean by "An iMessage applet ecosystem"? What Launch day are you referring to?