I think he is slowly working out Boyd's OODA loop (Orient, Observe, Decide, Act) which says that a faster decision cycle in a competitive situation will allow y

I think he is slowly working out Boyd's OODA loop (Orient, Observe, Decide, Act) which says that a faster decision cycle in a competitive situation will allow you to outperform your competitor. Fire and Maneuver are two types of action, but I think he misses one of the key challenges most startups face: they are in a battle of maneuver. They have to substitute agility for mass in taking on more established competitors. See http://en.wikipedia.org/wiki/OODA_Loop http://en.wikipedia.org/wiki/OODA_Loop