An interesting datum is that movie ticket sales are actually down, big time. [1] Movies hit their peak, in tickets sold, way back in 2002. We're down 26% since

An interesting datum is that movie ticket sales are actually down, big time. [1] Movies hit their peak, in tickets sold, way back in 2002. We're down 26% since then. Factor in population increases which should have resulted in a roughly proportional increase in ticket sales and it's shocking how bad movies are doing. But record breaking sales...? That's gross receipts or tickets_sold x cost_per_ticket. Ticket sales are dropping fast, but the price per ticket is increasing even faster. Some masterful grasp of supply and demand there... Movie companies seem to be in completely denial about the change in quality being the source of their problems. This goes to explain many otherwise bizarre behaviors such as the cinemas absolute obsession with piracy even though most studies show it has at worst a modest effect. That's actually perhaps the thing I find most ridiculous about mega corporations. There seems to be this complete lack of self accountability. When reception or sales are poor they will blame absolutely everything under the sun, except their own decisions. It's like how in the video game industry there was this belief that game review ratings had a causal relationship to increased sales. So the games industry completely gamed ratings and the correlation all but entirely disappeared. Go figure, games actually being good was the confounding variable. Who could have guessed? [1] - https://www.the-numbers.com/market/ https://www.the-numbers.com/market/