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Presumably a competing ad network with less fraud will provide even better returns and dollars will migrate there.
by eli 9y ago
Presumably a competing ad network with less fraud will provide even better returns and dollars will migrate there.
- manigandham 9y agoMost ad network campaigns are bought through politics and relationships, especially all the branding objectives which are a majority of the market, so it's not that simple. Performance marketers are definitely more sensitive but they're happily served by Google and Facebook for now.