That's effectively how Lego Friends came to be. LEGO wanted to expand their market to hit the same market segment as Barbie. After years of market research, foc

That's effectively how Lego Friends came to be. LEGO wanted to expand their market to hit the same market segment as Barbie. After years of market research, focus-testing, and development, they released Friends. It quickly became the fastest-selling line in the company's history. For reasons that I'm not even going to attempt to speculate upon, a non-trivial number of young girls really like that stuff. Pretending it's not true, or casting judgement on the morality of this won't change the fact that it's effective. If it helps spark children's creativity, imagination, and passion for building things, then that's great in my book.