Everyone's moving to compete with Amazon. Only now, a year after Walmart bought Jet.com, Target is trying to get into the game too. Except all I see is a "me

Everyone's moving to compete with Amazon. Only now, a year after Walmart bought Jet.com, Target is trying to get into the game too. Except all I see is a "me too" strategy, no thought leadership, no unique value proposition except "we're Target". It's not a competitive advantage, it's a not being left behind strategy.