Is the problem that they're boy-ified in their design? Or that they're boy-ified in the way we refer to them and their users? Boy-ified in our expectations of

Is the problem that they're boy-ified in their design? Or that they're boy-ified in the way we refer to them and their users? Boy-ified in our expectations of who will be interested in them. Boy-ified in the pronouns we use to refer to users. Boy-ified in who features in the ads that suggest who's responsible for buying and using them.