The way distribution of press releases works is worth a whole separate article, but here are some brief answers to your questions: > Where would I find the hot

The way distribution of press releases works is worth a whole separate article, but here are some brief answers to your questions: > Where would I find the hottest press releases? Depending on how well-known your weblog is, companies will actually find YOU and email you their press release. Especially if you ask for it on your site. Alternatively, you can browse through different press release site and subscribe to the categories you're interested in. > Are all press releases of the world just being dumped into a big stream (maybe using telex machines), where millions of interns sift through them to find the interesting ones? Some companies use 'wire services' which send out their press release to large database of journalist email addresses. And yes, those journalists have to sift through them. But I think this is changing and building up relationships with journalists is actually more fruitful in the long run. > Or how does my press release get noticed? Find the influencers in your industry and provide them with a relevant story they want to share. Also, don't just focus on bloggers, but on your customers as well. Nowadays, they are just as likely to share your announcement as anyone else. As long as your announce is relevant for them.