> ...so you can only have an EV cert issues against your actual registered business name This seems reasonable to me. If I had to chase you in court, I'd need

> ...so you can only have an EV cert issues against your actual registered business name This seems reasonable to me. If I had to chase you in court, I'd need your actual registered business name, and not your trading name. Further, there can be no verification of your trading name as there is no central registry or deduplication of trading names. If you could get a certificate naming your trading name, then so could a fraudster. This does make trading names less useful on the Internet. As a consumer, I don't feel anything of value has been lost. > ...unless there is a registered trademark that is proven to be owned by the organisation... This doesn't work either since trademarks don't exist in a single namespace. A fraudster could register a trademark matching yours but for use in a different market.