It comes down to not wanting to do WP work, so I charge a lot when someone wants it. Sometimes I give it away ... for a client that is giving me a lot of busin

It comes down to not wanting to do WP work, so I charge a lot when someone wants it. Sometimes I give it away ... for a client that is giving me a lot of business. However, you can charge what is 150/hr for WP work if you have a good reputation and do good work. Literally EVERYONE who has any kind of money runs a charity, or is involved in a business or seven that needs a new homepage ... This won't work if you're trying to cold call and get clients, you're right. I started out at 50-70/hr programming. Some of my contracts now are only ~90/hr.