There are a lot of wonderful, elaborate, technical replies to your post. But the simple version is this: The major ISP endgame is to have a cut of every singl

There are a lot of wonderful, elaborate, technical replies to your post. But the simple version is this: The major ISP endgame is to have a cut of every single transaction that happens on the internet over their pipes (from both ends)... well... if they aren't already the ones selling the product in the first place, that is. They are chomping at the bit to flex their monopolist, anti-competitive muscles to achieve that goal. They will go as far as we let them (just as any self-interested party would in their unique position). Net-neutrality rules helped (somewhat) to stop them. If you think that possible future is bad, you probably ought to support net-neutrality.