Colleges exist in order to educate the populous, per their own mission statements. Take a look at The University of Texas' "Mission and Values" page, note how t

Colleges exist in order to educate the populous, per their own mission statements. Take a look at The University of Texas' "Mission and Values" page, note how they don't use the words sports or athletics. Mission: The mission of The University of Texas at Austin is to achieve excellence in the interrelated areas of undergraduate education, graduate education, research and public service. The university provides superior and comprehensive educational opportunities at the baccalaureate through doctoral and special professional educational levels. The university contributes to the advancement of society through research, creative activity, scholarly inquiry and the development and dissemination of new knowledge, including the commercialization of University discoveries. The university preserves and promotes the arts, benefits the state’s economy, serves the citizens through public programs and provides other public service. https://www.utexas.edu/about/mission-and-values https://www.utexas.edu/about/mission-and-values