But that's exactly how it undermines Net Neutrality. It gives an advantage to the entrenched businesses because either smaller/newer businesses won't get the sa

But that's exactly how it undermines Net Neutrality. It gives an advantage to the entrenched businesses because either smaller/newer businesses won't get the same advantages, or they do, but people won't know that (or don't want to worry about it) so they still stick with the entrenched businesses. How can there be competition on the internet if people are encouraged to only use "approved" websites and platforms?