Marketing is not: "Spending money on ads, Spending years building a social following, Going to networking events, Cold calling" but is: "posting it on relevant

Marketing is not: "Spending money on ads, Spending years building a social following, Going to networking events, Cold calling" but is: "posting it on relevant forums, sharing it with bloggers, sending it to journalists to potentially write about" Isn't that sort of a contradiction, if the thing I want to market is a side project in itself? I guess I'll try his strategy of talking about one of my side project's outputs instead of the side project itself: Learning Chinese with movies and music. https://www.youtube.com/channel/UCIUS5dz58-4i1ZQF0qouSaQ/videos?shelf_id=0&view=0&sort=dd https://www.youtube.com/channel/UCIUS5dz58-4i1ZQF0qouSaQ/vid...