Nope. That's a bad argument - they're mostly the same, and in some ways zero rating is much worse. At my trailer, I get "Water Service". I don't get: "Dr

Nope. That's a bad argument - they're mostly the same, and in some ways zero rating is much worse. At my trailer, I get "Water Service". I don't get: "Drinking water service" "Dishwashing water service" "Washing machine service" "Bath/shower service" "Pool/jacuzzi service" "Toilet water service" And upcharging/downcharging per "type" of water isn't done, at least on residential. Now, there may be rates of peak times where water/volume is more expensive for everyone. But that's not watching what devices the water goes to. And, Zero rating would be like saying "Pay X/month extra and Bath/Shower water is counted as zero". Uh, no. Water's water. Like like how data's data. Now, about why Zero Rating is worse - you start up a fledgling business that does something novel with a Zero Rated service. Well guess what? All those entrenched players with Zero Rating get an "In", and your new service is pretty much screwed until you can figure out how to get on that list. Zero rating is yet another barrier preventing new players on the Internet.