Manufacturers (esp agricultural) are the ones protected. We don't have the same "food fraud" issues that have become a problem in the states (mislabeling fish,

Manufacturers (esp agricultural) are the ones protected. We don't have the same "food fraud" issues that have become a problem in the states (mislabeling fish, etc.). People used to say "french campaign," they knew some of it was made elsewhere. I would wager more people knew that some champagne was made elsewhere than people who knew that champagne is a region. Same for Greek Yoghurt or feta cheese. These were considered types of products. Good or bad, these are pure agricultural lobby initiatives, not consumer protection. IMO, it's not too different from Hollywood getting regional trademark protection for to word "romantic comedy."