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My take on the demonetization controversy is that it is too coarse: the output is a boolean, is it advertiser friendly or not so, to say nothing of the preferen

My take on the demonetization controversy is that it is too coarse: the output is a boolean, is it advertiser friendly or not so, to say nothing of the preferences of individual advertisers. To me it seems that even assuming the current single set of criteria for advertiser friendliness (with all of the other problems discussed in the other comments regarding subjectivity) that different advertisers might or might not be willing to be exposed to it given different prices. Right now there's no escape hatch, so instead we've seen content chilling effects and a ton of new customers for Patreon, something that is starting to exert some degree of competitive pressure on YouTube. I'm not familiar with the AdSense interface on YouTube, but I'm guessing that it's some sort of keyword bidding model. If advertisers could bid on keywords with with or without the friendliness bit turned on, then market prices could emerge. I can see an incentive on the part of advertisers to be willing to take a bit more "friendliness-risk" if they can get access to a valuable demographic with valuable keywords at a better price. Hardly a perfect solution (the friendliness bit itself remains the real issue). Even better would be a set of several different friendliness scores that advertisers can make decisions about and thus allow prices to emerge. edit: spelling.

simion314 9y ago
I think they can create a reputation for a channel, say each time a demonetization decision is reversed by a human then bump the channel reputation and consider this time when deciding to demonetize.
dsfyu404ed 9y ago
>My take on the demonetization controversy is that it is too coarse: the output is a boolean, is it advertiser friendly or not so, to say nothing of the preferences of individual advertisers. Different metrics matter more/less to different advertisers/industries/audiences and the more niche it is the less it matches up with the global average that is a "general audience" This. If there's a video of some guy laying in the mud welding some piece of heavy equipment back together in the middle of nowhere whether or not he's swearing like a sailor probably doesn't matter at all to Hobart or Lincoln or some other company that might be advertising their line of welding consumables with the video. Likewise I'm sure some companies that sell products that make us less afraid of unlikely events (fire extinguishers, life insurance, etc) would have little problem with their ads appearing in conjunction with violent content.
Eridrus 9y ago
Other comments in this thread indicate that there is a friendliness bit, but most advertisers are risk averse.

simion314 9y ago

I think they can create a reputation for a channel, say each time a demonetization decision is reversed by a human then bump the channel reputation and consider this time when deciding to demonetize.

dsfyu404ed 9y ago

>My take on the demonetization controversy is that it is too coarse: the output is a boolean, is it advertiser friendly or not so, to say nothing of the preferences of individual advertisers. Different metrics matter more/less to different advertisers/industries/audiences and the more niche it is the less it matches up with the global average that is a "general audience" This. If there's a video of some guy laying in the mud welding some piece of heavy equipment back together in the middle of nowhere whether or not he's swearing like a sailor probably doesn't matter at all to Hobart or Lincoln or some other company that might be advertising their line of welding consumables with the video. Likewise I'm sure some companies that sell products that make us less afraid of unlikely events (fire extinguishers, life insurance, etc) would have little problem with their ads appearing in conjunction with violent content.

Eridrus 9y ago

Other comments in this thread indicate that there is a friendliness bit, but most advertisers are risk averse.