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...you are not seeing the MINI SUVs from the buyer perspective. Why would anyone buy one of those monsters? Well, the fit and finish inside is up to BMW standar
by Theodores 9y ago
...you are not seeing the MINI SUVs from the buyer perspective. Why would anyone buy one of those monsters? Well, the fit and finish inside is up to BMW standards, the handling has the great MINI handling, the view outside is fantastic with very few blind spots.
In the real world people have dogs and children and childseats and long journeys to see relatives. The MINI SUVs are really good for that as everything fits and the doors open nice and wide.
Now the MINI buyer has looked at all of the other cars on the marketplace and decided on the MINI. The other cars were probably a bit dingy in the back with not quite enough room for both the kids and grandma.
To the actual MINI buyer these practical considerations matter and therefore these are the brand values, not 'size'.
They are hideous cars though.
There are other SUVs that 'jump the shark' to be accepted. The Porsche SUV was the case in point. Now another brand in the VW group - Lamborghini - is making a SUV version of the brand. There is pedigree in that Lamborghini did make tractors and perhaps the first luxury SUV, so they could have made something bomb-proof, for heads of state that was like the G-Wagen but more expensive and could go anywhere with massive wheels and a very large V10 engine. However, they didn't do that, they went for that same luxury fast SUV sector as Porsche, with tyres for the track day not the farm day.
Another VW brand - Bentley - is also moving into the upscale SUV sector. Jaguar are too. Soon every brand will come in SUV flavours so 'MINI' and SUV should be fine. Besides, by the time that the car purchase decision has been made, that detail of 'MINI' being huge has been noted and put aside a long time ago. How the rear seats split and cup-holders, not to mention the Bluetooth connectivity matter far more.