This question touches on something I've wondered about for a while. Why are large actors' usage questioned as if they alone were responsible for their interne

This question touches on something I've wondered about for a while. Why are large actors' usage questioned as if they alone were responsible for their internet traffic? Bits go in and bits come back out somewhere. There are always two endpoints in a connection. Netflix, for example, pays for Netflix's internet connection according to their usage at their endpoint[1]. The consumers cumulatively pay for the same amount of usage; it's just spread across a large number of endpoints. Netflix's ISP and the consumers' ISPs pay for the infrastucture to connect the two together, and set their end user rates accordingly. Nobody in this chain of connections is getting a free ride. Is this deliberate misdirection from the ISPs? Do I have some fundamental misunderstanding? Is it more nuanced than this? [1] ignoring CDNs etc. for the sake of simplyfing the argument