How aligned is it with the BigCo’s biz model? There are several examples of a product from a small startup being far more popular than BigCo’s simply because it

How aligned is it with the BigCo’s biz model? There are several examples of a product from a small startup being far more popular than BigCo’s simply because it’s too small a pie for them and therefore the execution is lacking. I used to be worried earlier about ‘what if google does it’ for every idea of mine. I don’t think anyone needs to worry unless their idea is a feature enhancement for ads or search (taking google as an example).