Google: opt-in should be the default. This would really save them much of the agony. And can someone please kill the cookie model of doing business? Cookies sh

Google: opt-in should be the default. This would really save them much of the agony. And can someone please kill the cookie model of doing business? Cookies should be limited to storing session info across one site only. Many people (I can't say that most) at least take this for granted. I'm all for personalization, but tracking of individual activity without a user's knowledge is disaster waiting to happen.