I don't understand the purpose of publishing small technical pieces, put it there, and highly likely forget about it later and never come back to make anything

I don't understand the purpose of publishing small technical pieces, put it there, and highly likely forget about it later and never come back to make anything really meaningful out of it. This is at the best Google's "user/product study" to figure out if a product concept is worth developing further, but if you don't have a smart plot and meaningful conversation generation in the comic-gen-app, you won't be able to understand the actual reception of such a concept and risk killing a good idea pre-maturely. But hell, why would theverge cover apps for the purpose of user study testing from Google.