It's totally not artificial. That's just how Aaron (yc user tenderlove and author of the article) talks and writes. It's totally sincere. See his blog and twitt

It's totally not artificial. That's just how Aaron (yc user tenderlove and author of the article) talks and writes. It's totally sincere. See his blog and twitter for further evidence. http://tenderlovemaking.com http://tenderlovemaking.com http://twitter.com/tenderlove http://twitter.com/tenderlove