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Gmail sells oodles of advertising. It's not profitable?
by DaniFong 16y ago
Gmail sells oodles of advertising. It's not profitable?
- dotBen 16y agoApparently not because: a) the shear scale of their email operation = large costs b) poor conversion on those ads as users are not in the "search" mindset when reading emails where as they are more likely to click on an ad when searching
- DaniFong 16y agoAre you speculating, or is this apparent from some data that you have seen and I haven't yet?
- dotBen 16y agoThis is from someone I know who works in/around GMail team at Google. I have also seen research from the perspective of advertisers as to the performance of their ads on SERP pages verses appearing in GMail - I can dig that out if you are interested, let me know.