3 ms·

I think the problem is about brand image. All it takes is one person pointing out to an advertiser their ad beside these streamers. Of course, there's the othe

by ktta 9y ago

I think the problem is about brand image. All it takes is one person pointing out to an advertiser their ad beside these streamers. Of course, there's the other image problem with gaming competitions etc. who will hesitate a bit if Twitch was conducive to this behavior.

heartbreak 9y ago
Because we all know advertising and scantily clad women do not mix. With less snark, advertising as an industry is famous for “sex sells”. https://en.wikipedia.org/wiki/Sex_in_advertising https://en.wikipedia.org/wiki/Sex_in_advertising
- ktta 9y ago
  Well sure sex is a great way to sell products, but for Twitch it will be terrible. They are selling a brand and a platform. That's all they have, because the tech is not too hard to replicate. That, and existing users, which I'll get to now. Twitch already has a reputation with gamers/streamers of becoming something close to a camsite slowly(while it seems hyperbolic, sentiments of most of people there usually are too), contrary to what it was meant to be - a purely game streaming centered site. Apart from infuriating other usual steamers on the site who will lose viewers to the 'sexual content' steamers (and will result in general discontentment). These streamers will most likely leave to YouTube Gaming or something else. If that doesn't happen, there are long term ramifications to consider. Say Twitch accepts that section of streamers and continues with MATURE AUDIENCE ONLY labels etc. Now obviously those videos won't be monetized so they are more of an expense now. Then, if they become a significant part of the website, they'll get questions from upper management. Despite silicon valley considering itself 'progressive', none of them will be okay with this (see patreon). Then comes the next step: Gaming competitions and other engagements. If a gaming competition accepts Twitch as a sponsor, people will see it as if the events agree with that part of Twitch, which is a no-no because those events have kids' parents to consider (remember, you still can't swear in most similar events and hosts get fined if they do). While this may seem like a weak argument, a weak enough link to sex industry is enough for investors to pull out. That's because they fear the occasional articles from The Daily Beast and The New Yorker about the effects of Twitch on teenagers' sexuality and the world in general. Now say one of those lead to someone from the NYT or Bloomberg looking for a story, you've got investors making calls who read a lengthy piece about how Twitch is preying on adolescent kids. Do you think this is too outlandish? Look at YouTube's 'weird videos aimed at kids' problem and how many people it is hiring and time it is investing to solve that problem. Twitch is more at risk since it is a newer brand still at the 'first impression' stage for many. And boy you don't want to get that wrong. Ask parents if they are okay with letting their kids have (paid!) membership on Twich after that news gets out. Parents are a huge effect on revenue of services their kids use.

by ktta 9y ago

heartbreak 9y ago

Because we all know advertising and scantily clad women do not mix. With less snark, advertising as an industry is famous for “sex sells”. https://en.wikipedia.org/wiki/Sex_in_advertising https://en.wikipedia.org/wiki/Sex_in_advertising

ktta 9y ago
Well sure sex is a great way to sell products, but for Twitch it will be terrible. They are selling a brand and a platform. That's all they have, because the tech is not too hard to replicate. That, and existing users, which I'll get to now. Twitch already has a reputation with gamers/streamers of becoming something close to a camsite slowly(while it seems hyperbolic, sentiments of most of people there usually are too), contrary to what it was meant to be - a purely game streaming centered site. Apart from infuriating other usual steamers on the site who will lose viewers to the 'sexual content' steamers (and will result in general discontentment). These streamers will most likely leave to YouTube Gaming or something else. If that doesn't happen, there are long term ramifications to consider. Say Twitch accepts that section of streamers and continues with MATURE AUDIENCE ONLY labels etc. Now obviously those videos won't be monetized so they are more of an expense now. Then, if they become a significant part of the website, they'll get questions from upper management. Despite silicon valley considering itself 'progressive', none of them will be okay with this (see patreon). Then comes the next step: Gaming competitions and other engagements. If a gaming competition accepts Twitch as a sponsor, people will see it as if the events agree with that part of Twitch, which is a no-no because those events have kids' parents to consider (remember, you still can't swear in most similar events and hosts get fined if they do). While this may seem like a weak argument, a weak enough link to sex industry is enough for investors to pull out. That's because they fear the occasional articles from The Daily Beast and The New Yorker about the effects of Twitch on teenagers' sexuality and the world in general. Now say one of those lead to someone from the NYT or Bloomberg looking for a story, you've got investors making calls who read a lengthy piece about how Twitch is preying on adolescent kids. Do you think this is too outlandish? Look at YouTube's 'weird videos aimed at kids' problem and how many people it is hiring and time it is investing to solve that problem. Twitch is more at risk since it is a newer brand still at the 'first impression' stage for many. And boy you don't want to get that wrong. Ask parents if they are okay with letting their kids have (paid!) membership on Twich after that news gets out. Parents are a huge effect on revenue of services their kids use.