The Old Spice brand is on more than just aftershave. The real question is how much more brand awareness did Old Spice acquire because of this campaign, and how

The Old Spice brand is on more than just aftershave. The real question is how much more brand awareness did Old Spice acquire because of this campaign, and how much did this campaign change the brand image from "something you remember your dad using" to "something that you'd consider buying for yourself."