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How is this different from the self managed approach taken by eg clickable, or the more full service places like Yodle / ReachLocal / Efficient Frontier / CityV
by earl 16y ago
How is this different from the self managed approach taken by eg clickable, or the more full service places like Yodle / ReachLocal / Efficient Frontier / CityVoice / et al?
Edit -- after watching their video, their in-browser funnel visualization is cool as hell. Probably not scalable to larger merchants, but amazing for small sites. Props -- that's a great idea.
- antongm 16y agoThanks, Earl, for checking out the video. Check back soon...the current tool is really the MVP we wanted to get out the door. The GUI has all sorts of UI prettiness on the way, including arbitrary page aggregation, time-series plots for all that data, and even more visibility into how keywords/ads are doing. To answer your question: from a business POV, it's no different than Clickable (EfficientFrontier and Co. are way out of most SMBs' price range). We think our approach is a lot better: by putting the tool in the browser, we make campaign management painless. We also have more automation that Clickable, so, through time, the GrokBar becomes a sort of marketing autopilot.