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Paul Bucheit is lucky, however, that neither of his two big projects (Gmail and then FriendFeed) has ever had to sell anything. In it's fair to say neither hav
by dotBen 16y ago
Paul Bucheit is lucky, however, that neither of his two big projects (Gmail and then FriendFeed) has ever had to sell anything.
In it's fair to say neither have been profitable (Gmail is a loss-leader to Google).
Now, I'm not dissing him or downing on his achievement. I'm just saying, he's done well out of building + propositioning free products.
- DaniFong 16y agoGmail sells oodles of advertising. It's not profitable?
- dotBen 16y agoApparently not because: a) the shear scale of their email operation = large costs b) poor conversion on those ads as users are not in the "search" mindset when reading emails where as they are more likely to click on an ad when searching
- DaniFong 16y agoAre you speculating, or is this apparent from some data that you have seen and I haven't yet?
- dotBen 16y agoThis is from someone I know who works in/around GMail team at Google. I have also seen research from the perspective of advertisers as to the performance of their ads on SERP pages verses appearing in GMail - I can dig that out if you are interested, let me know.