There is a useful distinction that I've commonly seen in writing/editing. It is that people are good at identifying what they don’t like, but are terrible at te

There is a useful distinction that I've commonly seen in writing/editing. It is that people are good at identifying what they don’t like, but are terrible at telling you why or what to do about it. I’ve used this distinction to help tease out feedback from ideation. If you’re in a UX or designer role, you’re a professional creative… Random Joe or Jane on the street, not steeped in technical knowledge, probably have terrible ideas for improving a product, but are intimately familiar with their own frustrations.