4 ms·
idk, the 1967 thunderbird looks like poor execution. They completely changed the look and feel of the car. Customers didn't say I want a larger car, higher off
by johnmarcus 9y ago
idk, the 1967 thunderbird looks like poor execution. They completely changed the look and feel of the car. Customers didn't say I want a larger car, higher off the ground, + 4 seats. They just wanted the 4 seats. You need to make sure you aren't changing the character and utility of a product while adding features, because at that point, your really releasing a new production, not an improved one.
- rootusrootus 9y agoThat's pretty much what the article says, yes? They took opinions on specific features, implemented them, and inadvertently moved the car into a different niche ... one that had few customers. That's the whole point Lutz is making. Of all the people in the automotive industry, the one I would most like to shake hands with is Maximum Bob.