The first rule to me reads this way: "If your design follows the other nine rules and is not innovative it means that there is an old design that already follow

The first rule to me reads this way: "If your design follows the other nine rules and is not innovative it means that there is an old design that already followed the other nine rules, therefore you should stick with the old one." Which makes sense to me, it reads like a deeper "do not reinvent the wheel".