It's funny Asana is somehow the 2nd design principle example, as they're an utter mess. I've used Asana on and off since it started. Because I'm an occasional

It's funny Asana is somehow the 2nd design principle example, as they're an utter mess. I've used Asana on and off since it started. Because I'm an occasional user, it feels as if every time I come back to it, something seems to have changed and I lose all reference to where my tasks are. Right now, whenever I go there every few months, I have to remember that my client's tasks are buried in a dropdown in the top right. Worst part is, it doesn't look like a dropdown, it doesn't look like a menu, it doesn't look like a link. It's just black text saying "Overview" next to my picture. Also, for some reason the default task list I land on is completely empty. I have no idea why. At one point I was using it for quite a lot of stuff and there are a load of unfinished tasks in it when I start clicking in categories in the right. But there is no indication anywhere on the screen of what lists might actually contain something. It's a bloody awful design. Their design principle no. 6: Be consistent and standard, and innovate when it’s worth it. So you can have design standards all you want, but when your designers think "consistent and standard" means something completely different than your users, it turns out they're not really meaningful.