You should really come up with something credible before accusing the New York Times of corruption. In addition to the flaws pointed out in sibling comments, I

You should really come up with something credible before accusing the New York Times of corruption. In addition to the flaws pointed out in sibling comments, I'd add that there is a difference between a NYT staff journalist, and a free contributor writing something for the likes of Mashable. And even if NYT coverage could be bought, I doubt that "Escape the Room" could afford it.