I believe you're still missing the point. If you're going to create a business while controlling the underlying non-profit community, it creates a conflict of i

I believe you're still missing the point. If you're going to create a business while controlling the underlying non-profit community, it creates a conflict of interest. You are misaligning your incentives. You stand to benefit if the non-profit website directly or indirectly drives users to your business. If "personal help/mentoring by experts" is the business, then the website is incentivized to put out confusing/contradicting content, so that users NEED expert help. It's okay if you still want to take the same path. But it does feel like exploitation to me. I feel much better contributing to Firefox than to Chromium - for example.