Relationships thrive when time and effort are invested. Facebook is a platform for replacing traditional investment vehicles with significantly smaller, if much

Relationships thrive when time and effort are invested. Facebook is a platform for replacing traditional investment vehicles with significantly smaller, if much more convenient, investments - and to show you ads. Thus while Facebook can yield strong short-term returns, it is a bad choice for people who want large, long-term, returns from their personal relationships. Consider for example friends and family you talk to over the phone, go out drinking with, have parties with, have lunch with, etc., as compared to those whose cat pictures you just looked at on your phone. That's how I look at it at least.