I have to call what they're doing "the open garden" model. They simply want to be as much of the online context of peoples' lives as possible. It's really no di

I have to call what they're doing "the open garden" model. They simply want to be as much of the online context of peoples' lives as possible. It's really no different than the closed garden, except that people do more online now and what would have previously gone to LiveJournal and Flickr and any number of separate sites now all goes into FB, raising the switching costs to the level of closed gardens. It can't take more than a year or two of MBA to be able to fall back on this strategy. Beats working for a living.