HN users are just as vulnerable to branding as anything else; it's just different values. Linux in particular is a massive triumph of branding; it's success is

HN users are just as vulnerable to branding as anything else; it's just different values. Linux in particular is a massive triumph of branding; it's success is based much more on the intangible benefits of open source and that particular "lifestyle" than utility compared to its competitors. Not a few products position to this crowd, namely the various phones for privacy geeks as one example.