There's something missing in this, I think, which is exactly what about the experience makes in-person retail work. Compare buying a book at a bookstore to buyi

There's something missing in this, I think, which is exactly what about the experience makes in-person retail work. Compare buying a book at a bookstore to buying it on Amazon or bn.com. Still, 20 years later, it's only good online if you know more or less what you want. Yes, you can buy a bestseller, yes, you can look at recommendations. But you can't walk into amazon.com and find something you didn't even know you wanted like you can in a local bookshop, a branch library, or a giant B&N. There is still a lot of room for growth and building a nike-branded area inside some big retailer is not the half of it.