Those brands never had wide availability to start with, and are straddling the line between commodity and bespoke goods. Nike really is a mass maker of commodi

Those brands never had wide availability to start with, and are straddling the line between commodity and bespoke goods. Nike really is a mass maker of commodity shoes; they have a slightly better brand cachet, but the audience for sneakers is a lot more mainstream and wouldn't support that kind of positioning. A similar example would be in MP3 players. Remember Neil Young's Pono? https://en.wikipedia.org/wiki/Pono_(digital_music_service) https://en.wikipedia.org/wiki/Pono_(digital_music_service) That's trying a higher scale of positioning, but failed.