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Yes. A lot of money, but its really hard to get there. Think of brands like Luis-Vuitton, Bentley, Burj-Al-Arab. https://conversionxl.com/blog/product-pricing-s
by lucio 9y ago
Yes. A lot of money, but its really hard to get there. Think of brands like Luis-Vuitton, Bentley, Burj-Al-Arab. https://conversionxl.com/blog/product-pricing-strategies-and-techniques/ https://conversionxl.com/blog/product-pricing-strategies-and...
- Noos 9y agoThose brands never had wide availability to start with, and are straddling the line between commodity and bespoke goods. Nike really is a mass maker of commodity shoes; they have a slightly better brand cachet, but the audience for sneakers is a lot more mainstream and wouldn't support that kind of positioning. A similar example would be in MP3 players. Remember Neil Young's Pono? https://en.wikipedia.org/wiki/Pono_(digital_music_service) https://en.wikipedia.org/wiki/Pono_(digital_music_service) That's trying a higher scale of positioning, but failed.
- navbaker 9y agoI guess that’s what I was trying to get at. I understand how brands like Gucci get away with ludicrous pricing and positioning themselves as exclusive, but I have a harder time understanding why this is a good strategy for a company like Nike.
- navbaker 9y agoGreat link, thank you!