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In my experience selling a consumer product, barely a month goes by without a new PR/marketing agency telling me we should “go for the green angle”. Few people
by HappyKasper 9y ago
In my experience selling a consumer product, barely a month goes by without a new PR/marketing agency telling me we should “go for the green angle”. Few people seem to understand that, like you said, these common differentiators, in my case “green/natural”, have become extremely commoditized.
- soared 9y agoBut on the flip side, they're commoditized because they are very effective. I believe few consumers share your point of view.