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The RIAA's goal is to scare people away from sharing. The goal is not to make money from lawsuits.
by frognibble 16y ago
The RIAA's goal is to scare people away from sharing. The goal is not to make money from lawsuits.
- bediger 16y agoAll that observation does is move the question slightly, from "Did the ROI on the litigation make sense?" to "Did the cost of the litigation scare off $64 million worth of file sharing?" It's pretty clear that the ROI on their litigation did NOT make sense. It also seems unlikely to me that they got $64 million worth of "scare" from the litigation either. But I'm not an RIAA member.
- akshayubhat 16y agoFrankly I am amused by this article, 64 million is just a drop in the bucket for RIAA. Any moderately successful brand has yearly advertising budget of ~10-20 million $s. The psychological effect of even having a small chance of being sued is amazing. Also threat of litigation has made a number of universities change their policy on internet usage and torrents. Thus that alone is a significant return.