People's purchases aren't 'votes' in some context-less void. Many folks (most in the last couple of years?) are firmly entrenched in the Apple ecosystem. Want

People's purchases aren't 'votes' in some context-less void. Many folks (most in the last couple of years?) are firmly entrenched in the Apple ecosystem. Wanting a nicer camera and nicer screen, while not having to worry about migrating data and apps, forces the 'lighter/thinner' option on people. People moving from an iphone 5s to a 7 aren't necessarily "voting" for a thinner phone. They are more likely "voting" for a better camera or more storage, but are forced in to 'thinner' as a byproduct. I've never met anyone in the last 5 years who's upgraded to a new phone based on their current device being 'too thick'. Camera, storage, speed and screen size are factors; thickness has never been a motivating factor I've heard from people.