>The Content Trap: A Strategist's Guide to Digital Change - I read that book and it's not bad. The main idea is that having a mindset of being protective of y

>The Content Trap: A Strategist's Guide to Digital Change - I read that book and it's not bad. The main idea is that having a mindset of being protective of your content is flawed. The bigger opportunity is "network effects" like community, crowdsourcing, etc. It's the platform, not the content. If you already agree with that, your time would be better spent reading "Modern Monopolies" because it has more tactical ideas for execution: https://www.amazon.com/Modern-Monopolies-Dominate-Century-Economy/dp/1250091896 https://www.amazon.com/Modern-Monopolies-Dominate-Century-Ec...