26 ms·
m-commerce virtual shelving[0] allows mid-level e-commerce ventures to (1) setup branded in-store experiences / show rooms (2) align logistics supply lines (m
by mitchtbaum 9y ago
m-commerce virtual shelving[0] allows mid-level e-commerce ventures to
(1) setup branded in-store experiences / show rooms
(2) align logistics supply lines (manufacturing, importing, warehousing, distribution suppliers) to move supplies closer to "pickup points"
(3) connect local partner "distribution points" and "pickup points" to also act as 1-hour delivery using Uber, PostMates, etc
Online retailers need to connect their own existing shopping experience with local shops using virtual shelves, think backlit movie posters outside a movie theater. This can come in the form of dedicated walls, laminated print book, a simple picture frame, etc in a friendly location and an option to either ship or local pickup. As long as the local shop is tied into their partners' back offices and they believe in the brand, they can represent it well and act well on their own behalf by splitting the sales generated at minimal cost of mostly a little unused closet space. This lessens the need for mega shops like Amazon and eBay, as well as for mega logistics providers like UPS and FedEx because there are many warehousing and cargo van subcontractors available.
For an example, I've seen yoga studios with small, unmanned in-store corner shops and similar in martial arts studios and small gyms. They
might have a small group of hand-picked supplies, whereas, in this model, a new company that for example has a brand new safety gear might search them out and see their gym members as a good target. Then by setting up what we might call a consignment deal today, they can have a delivery of supplies on the next run from their partner warehouse and the new rep can start printing out and framing their displays for immediate roll out.
This would have unlimited potential for those who want to setup the deals that connect e-commerce and retailers as well. That is also a branded experience, and wheels need greasing.
0: https://www.youtube.com/watch?v=3lTdE2pfiX8 https://www.youtube.com/watch?v=3lTdE2pfiX8