As a side note, you may also consider that between those who act for lobbies and those who want to defend net neutrality, there's a huge amount of people who ju

As a side note, you may also consider that between those who act for lobbies and those who want to defend net neutrality, there's a huge amount of people who just don't care. And actually, I kind of understand them. While I would prefer net neutrality to be registered as a regulation, I'm not sure it's that much of a big deal if it's not : those decisions are not about forbidding net neutrality, it's about not forbidding to not enforce it (sorry for the double negative). We had a big case of net neutrality violation here in france at the beginning of the decade: a few ISPs would slow down data transfers from youtube to try to extort money from google. My ISP of the moment ("Free" is its name) was among them, and I was mad at them at the time. Then, OVH launched their ISP services, with their main selling point being their respect of net neutrality. I switched to them and never had a problem again. Now, I say it was "a big case" because it's pure net neutrality violation at its worst, but nobody really cared. This did not caused mainstream national debate, just a few consumer groups suing the companies. I think those practices were ultimately rolled back when EU moved in favor of net neutrality. But here is the fact (and I'm totally aware I'm playing devil's advocate, here): if we care about net neutrality, why not see it as a feature, and to hell with those who don't care? If tomorrow a company spends big marketing budget on ad campaigns explaining how they don't slow down "your internet" while all others companies do, it may actually have more impact on the masses than something seen as a political debate.