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RIAA Spent $64 Million On Threats Netting Just $1.4 Million
- frognibble 16y agoThe RIAA's goal is to scare people away from sharing. The goal is not to make money from lawsuits.
- bediger 16y agoAll that observation does is move the question slightly, from "Did the ROI on the litigation make sense?" to "Did the cost of the litigation scare off $64 million worth of file sharing?" It's pretty clear that the ROI on their litigation did NOT make sense. It also seems unlikely to me that they got $64 million worth of "scare" from the litigation either. But I'm not an RIAA member.
- akshayubhat 16y agoFrankly I am amused by this article, 64 million is just a drop in the bucket for RIAA. Any moderately successful brand has yearly advertising budget of ~10-20 million $s. The psychological effect of even having a small chance of being sued is amazing. Also threat of litigation has made a number of universities change their policy on internet usage and torrents. Thus that alone is a significant return.