re the cold call/mail outreach - 1. You need to be contacting individuals not generic addresses or gatekeepers ('people buy from people') 2. You need to be ex

re the cold call/mail outreach - 1. You need to be contacting individuals not generic addresses or gatekeepers ('people buy from people') 2. You need to be explaining the value to them or people like them that they can identify with in terms of shared problems (i.e. in the same line of work), not how it helped you. So for example, if you can get the first customer in any way (maybe a friend or freebie), you can make a case study to send to similar people. 3. You need to contact people with a mix of phone and personalised email 8-10 times until you get a meaningful conversation, which should be in person if possible. Everybody is firefighting and you will be astonished how many come back to you on the 6th time thanking you for persisting and reminding them. You will need to learn about objection handling as well (loads of articles here - http://blog.close.io/manage-any-sales-objection-successfully http://blog.close.io/manage-any-sales-objection-successfully). Sales is very hard work, but getting results is very rewarding.