The problem is that circumstances often compel us to do what is popular. If McDonalds buys out all the restaurants nearby, realistically you will have to eat a

The problem is that circumstances often compel us to do what is popular. If McDonalds buys out all the restaurants nearby, realistically you will have to eat a big mac if it's late and you don't have time to cook. If Cards Against Humanity is the coolest thing ever and all your co-workers play it every day it's in your interest to play it with them. Popular things bear upon your life whether you want them to or not, so it makes sense to work to get rid of popular things that one doesn't like.