Good question. You can use the tool to drive traffic to any page, doesn't have to be a product page. In keeping with our bottoms-up approach (as opposed to the

Good question. You can use the tool to drive traffic to any page, doesn't have to be a product page. In keeping with our bottoms-up approach (as opposed to the top-down, Google-centric approach of every other SEM tool on the market), we thought looking at individual product pages would be most useful for e-commerce sites, which is why we focus our demo on that. But again, there's no reason to limit use to there. In fact, in v2.0 (which should ship in the coming days) you can tag arbitrary pages, and look at aggregate stats for that tagged group (e.g., a category of products like 'women's shoes' or the like).